DENTAL PRACTICE OWNERS

WANT MORE BUMS
ON SEATS?

We fill your practice with quality patients who are ready to start treatment. Marketing, follow-up, and booking - all handled for you.

Book Your Call
The best part is, we work on a performance basis. We win when you win.

Dear Practice Owners,

You've likely invested in marketing already.

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Maybe you've got ads running.

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But you’re probably still dealing with:

  • Empty slots in your diaries that should be filled.
  • Chair time wasted on patients who aren't ready to commit.
  • Leads slipping through the cracks due to inconsistent follow-up.
  • Marketing spend that just isn’t delivering the ROI you need.

You don't need another marketing agency sending you leads that go nowhere.

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The last thing you need is another headache.

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What you need is a system that:

  • Takes the entire acquisition process off your plate.
  • Delivers high-quality patients ready to start treatment.
  • Works on performance, maximising your ROI.

This is where Dentology comes in.

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WHAT MAKES DENTOLOGY DIFFERENT?

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Here's why we're not like every other marketing agency clogging up your inbox:

  1. We Don't Play the Lead Game.
    Leads are nice. Appointments are better. We book patients straight into your diary.
  2. We're Dentistry Obsessed.
    Invisalign, bonding, smile makeovers - that’s our bread and butter. We know exactly how to target the patients you want.
  3. We Do ALL The Heavy Lifting.
    Ads? Handled. Follow-ups? Done. Scheduling? Taken care of. You just show up and see patients.
  4. We Put Skin in the Game.
    We get paid based on results. If you don’t win, we don’t win. That’s how a true growth partner operates.

Ready To Grow Your Dental Practice?

Book Your Call

Get Better Patients,
Not Just More Leads

43

Appointment Booking Rate

54

Revenue Per Booking

114

Return on Ad Spend

Average increase following implementation of Dentology system

"Dentology has scaled our patient acquisition, filled our schedule with high-quality patients, and streamlined the entire process. They’ve delivered results that exceeded expectations and provided a significant return on investment."

Murtaza Siddiqui
NuSmile

"Dentology has been a game-changer for Dental Opulence. Their strategies have driven significant growth and streamlined our operations with their in-house treatment coordinators. Truly the best marketing agency we’ve worked with."

Adam Samar
Dental Opulence

"Nico’s proactive strategy and passion have elevated our Invisalign marketing beyond expectations. His professionalism, drive, and attention to detail make Dentology a standout partner. Highly recommended for top-tier marketing support."

Nikesh Chandarana
Billericay Dental Care

Working with Dentology has genuinely been amazing. I wanted a reliable, scalable system for bringing in quality patients, and they delivered exactly that. They've helped me create content that attracts the right type of patients who convert and fit my brand.

Josh Virdee
Ruh Dental

Best ever marketing advertising by far!!! At Positeeth we have tried numerous ways of advertising but Dentology is at a different level! If you are a private dentist that wishes to acquire patients then Dentology is the way to go ! Super safe investing.

Haris Stratakis
Positeeth

Working with Nico and his team has been a pleasure. Since we started using his marketing services, our numbers have improved significantly. They work hard to bring us new patients and do an excellent job with schedule management.

Fernanda
Brazilian Smile

How Does It Work?

We’ve perfected a patient acquisition system that’s ruthlessly effective. Here’s how it works:

  1. Stand Out From The Competition
    We highlight what makes your practice unique with high-production, value-driven videos. Unlike most agencies, we understand the nuances of dentistry and craft compelling content that builds trust and drives conversions.
  2. Ads That Attract The Right Patients
    ‍    We target people who value quality over price and are serious about investing in themselves. With custom booking portals and high-converting landing pages, every campaign is optimised for what actually matters - conversions.
  3. Full Service Lead Conversion
    We don't just generate leads. Our team conducts discovery calls, prescreens every lead, explains treatments, confirms pricing, and secures deposits. Patients arrive informed and ready to start treatment, saving your team time and effort.
  4. Crystal Clear Reporting
    With real-time analytics, you'll know exactly where your marketing pounds are going and precisely how much they're making you in return.

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WHAT THIS MEANS FOR YOUR PRACTICE

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Our battle-tested system is designed to squeeze every ounce of value from your marketing investment, ensuring you see tangible, measurable results:

  • More Revenue Per Consultation No more time wasters. Every patient arrives fully informed and ready to invest in treatment.
  • Higher Appointment Booking Rates Stop losing leads to poor follow-up. Our system converts opportunities that might otherwise fall through the cracks.
  • Better Results, Lower Costs Our approach replaces the need for in-house follow-ups, saving your practice thousands every month while delivering better results than ever before.

With Dentology, it’s simple: more efficiency, more bookings, and more high-value patients sitting in your chair.

Ready To Grow Your Dental Practice?

Book Your Call

Our System

1. Performance Creative

High-quality creative is pivotal to positioning your practice as a clear leader. With so many practices running ads, our high-production content shoots highlight your unique differentiators through compelling, value-driven videos that resonate with your ideal patients. Unlike traditional production agencies, we understand the nuances of dentistry, enabling us to produce content that builds trust and drives conversions.

2. Paid Advertising

Not all leads are created equal. The key to successful advertising is attracting the right type of patients. Our proprietary targeting and tracking capabilities enable us to optimise campaigns based on patients who actually start treatment. Combined with custom booking portals and high-converting landing pages, we ensure every campaign drives meaningful results for your practice.

3. Lead Conversion

Our team handles lead conversion from start to finish. We conduct in-depth discovery calls to understand patient needs, explain treatment options, and provide transparent information about costs, so patients arrive fully informed and ready to move forward. We handle scheduling, secure deposits and deliver detailed patient reports before each consultation, ensuring your team is set up for success with every booking.

Want consistent high-value bookings?

Book Your Call

Our Full Service Approach

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By managing the entire patient acquisition process, we ensure that your investment translates into actual appointments, with patients who are ready to start treatment. With real-time reporting and volume-based pricing, you’re always in control, scaling patient acquisition based on clear results and tangible outcomes.

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1. Performance Creative

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High-quality creative is pivotal to positioning your practice as a clear leader. With so many practices running ads, our high-production content shoots highlight your unique differentiators through compelling, value-driven videos that resonate with your ideal patients. Unlike traditional production agencies, we understand the nuances of dentistry, enabling us to produce content that builds trust and drives conversions.

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2. Paid Advertising

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Not all leads are created equal. The key to successful advertising is attracting the right type of patients. Our proprietary targeting and tracking capabilities enable us to optimise campaigns based on patients who actually start treatment. Combined with custom booking portals and high-converting landing pages, we ensure every campaign drives meaningful results for your practice.

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3. Lead Conversion

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Our team handles lead conversion from start to finish. We conduct in-depth discovery calls to understand patient needs, explain treatment options, and provide transparent information about costs, so patients arrive fully informed and ready to move forward. We handle scheduling, secure deposits and deliver detailed patient reports before each consultation, ensuring your team is set up for success with every booking.

Ready To Grow Your Dental Practice?

Book Your Call

Our Full-Service Approach...

By managing the entire patient acquisition process, we ensure that your investment translates into actual appointments, with patients who are ready to start treatment. With real-time reporting and volume-based pricing, you’re always in control, scaling patient acquisition based on clear results and tangible outcomes.

Grow Your Practice
Performance Creative

High-quality creative is pivotal to positioning your practice as a clear leader. With so many practices running ads, our high-production content shoots highlight your unique differentiators through compelling, value-driven videos that resonate with your ideal patients. Unlike traditional production agencies, we understand the nuances of dentistry, enabling us to produce content that builds trust and drives conversions.

Paid Advertising

Not all leads are created equal. The key to successful advertising is attracting the right type of patients. Our proprietary targeting and tracking capabilities enable us to optimise campaigns based on patients who actually start treatment. Combined with custom booking portals and high-converting landing pages, we ensure every campaign drives meaningful results for your practice.

Lead Conversion

Our team handles lead conversion from start to finish. We conduct in-depth discovery calls to understand patient needs, explain treatment options, and provide transparent information about costs, so patients arrive fully informed and ready to move forward. We handle scheduling, secure deposits and deliver detailed patient reports before each consultation, ensuring your team is set up for success with every booking.

We're Serious About Results

Hear what dentists have to say about working with Dentology.

"Dentology really understands our brand."
Dr Ali Al Hassan
Dental Opulence
"This is marketing 2024, for dentistry"
Dr Haris Stratakis
Positeeth
"We can get on with what we're good at"
Dr Murtaza Siddiqui
Vitality & NuSmile
"This is so much better."
Dr Josh Virdee
Ruh Dental
"You've smashed it."
Dr Dev Pankhania
Dream Smiles
"Honing in on that made it really easy to go with you guys."
Dr Fahad Khan
The Smile Designers
Best ever marketing advertising by far!!!At Positeeth we have tried numerous ways of advertising our products and services but Dentology is at a different level!
Positeeh Ltd
Dr. ...
Best ever marketing advertising by far!!!At Positeeth we have tried numerous ways of advertising our products and services but Dentology is at a different level!
Positeeh Ltd
Dr. ...
Best ever marketing advertising by far!!!At Positeeth we have tried numerous ways of advertising our products and services but Dentology is at a different level!
Positeeh Ltd
Dr. ...

We're Serious About Results

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£2,774 SPENT TO GENERATE...

£44,870 FOR COMPOSITE BONDING (16.2X ROI)

What We Did
  • Conducted high-production content shoots to create value-driven video ads that showcased the practice's USPs and key differentiators.
  • Launched optimised Meta campaigns integrated with custom booking funnels to drive consistent patient inquiries and appointment bookings.
  • Integrated advanced data reporting to track campaign performance, patient outcomes, and ROI, to predictably scale patient acquisition.
Results:
Generated 334 leads at a cost per lead (CPL) of £8.31.
46 booked appointments at an average cost per booking of £60.30.
£3,992 SPENT TO GENERATE...

£34,216 FOR SMILE MAKEOVERS (8.6x ROAS)

What We Did
  • Launched targeted Meta advertising campaigns to attract and convert high-value patients seeking smile makeovers.
  • Provided end-to-end lead management, handling appointment scheduling, deposit collection, and patient readiness checks to streamline the practice’s workflow.
  • Implemented targeted email marketing campaigns to systematically nurture leads, re-engage inquiries, and guide patients toward booking consultations.
Results:
Generated 361 leads at a cost per lead (CPL) of £11.06.
Converted 48 leads into booked appointments at an average cost per booking (CPB) of £83.17.
£2,013 SPENT TO GENERATE

£22,724 FOR INVISALIGN
(11.3x ROAS)

What We Did
  • Produced engaging, value-oriented performance creative, positioning the practice as the dominant Invisalign provider in the area.
  • Developed custom-built landing pages to build authority, highlight USPs, and showcase results and testimonials, maximising lead quality.
  • Delivered detailed patient reports to relevant practitioners before each consultation, equipping the team to maximise efficiencies and provide a tailored patient experience.
Results:
Generated 151 leads at a CPL of £13.33.
Converted 53 leads into booked appointments at an average CPB of £37.98.

Want us to implement this system in your practice?

Book Your Call

Get Better Patients, Not Just More Leads

Paid ads are unmatched for driving visibility and interest quickly, but without a complete system, they can result in unqualified leads, wasted ad spend, and frustrated teams. To attract and convert the high-quality patients you want, you need an integrated approach that goes beyond lead generation.

Demo Our System

Frequently Asked Questions

What makes Dentology different?

Dentology offers a complete patient acquisition solution that goes beyond what traditional agencies deliver. We manage everything - from creative strategy and video production, to lead generation, qualification, and scheduling. Our approach is centred around outcomes: we don’t just generate leads; we sell results, ensuring that when patients arrive in your chair, they’re qualified, informed, and ready to proceed with treatment.

How do you ensure patients are qualified?

Our lead conversion process is tailored to your practice’s unique requirements. During onboarding, we collaborate with you to define your ideal patient profile, which we then utilise during our qualification process to ensure every patient meets your criteria. This includes in-depth discovery calls and a comprehensive assessment of each patient’s pain points, desired outcomes, and clinical history. We confirm pricing, secure deposits, and ensure that every patient arrives informed, qualified, and prepared to begin treatment.

How much involvement is required from my team?

Your only involvement is participating in content shoots. We understand the challenges of managing your patient acquisition pipeline while balancing countless other priorities, which is why we take full ownership of the patient journey. While keeping your team informed, we handle every aspect - from lead follow-ups and conversions to appointment bookings - so you can just see bums on seats!

What are your fees?

Our pricing structure includes a base fee with a performance-based commission. This model directly aligns our success with yours and gives you peace of mind, knowing that we’re incentivised to continually optimise and invest more resources into your growth, instead of taking a “set-and-forget” approach.

How do I know if Dentology is right for my practice?

Dentology is designed for practices focused on high-value treatments like Invisalign, veneers, and cosmetic dentistry. We work best with clients that have established market positioning, are used to creating social media content, and value a data-driven approach to growth. If you’re looking for more than just a lead generation agency and want a performance-focused growth partner, Dentology could be the perfect fit.

Want a Bespoke Plan to Scale Your Practice?

Book a 15-minute strategy call. We'll analyse your current patient acquisition and show you how our system can drive more high-value bookings for your practice.

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What we'll cover:

  • Your growth goals and current challenges
  • How our system can work for your practice
  • A clear plan to attract more premium patients
  • Potential ROI and timeline

Nico Ciraolo
Director